Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
The Ultimate Guide to Texas’ Closed and Abandoned Amusement Parks
Texas was once full of many amusement parks, however over the years many have closed.
Popular Baby Formula Being Recalled in Texas Due to Safety Concerns
A popular baby formula is being recalled in Texas.
End of an Era: Iconic Texas Brewery Shuts Down in Deep Ellum
One of Texas most popular breweries closes its doors.
Needing Your Lawn Mowed in Texas? Here’s a Bigger, Better, and Interesting Alternative
Here's an alternative when it comes to mowing your lawn.
Get Ready to Celebrate: Amarillo’s Texas Route 66 Festival Is Here
Don't miss out on the iconic Texas Route 66 Festival kicking off on May 31st!
Buckle Up Texas or You Could Get a Giant Ticket This Week
Make sure you're wearing your seatbelt anytime you get in the car!
Texans Are Warned to Immediately Throw Away Popular Dog Food Sold at Walmart
A voluntary recall has been issued for a popular brand of dog food!
Unleash the Ultimate Texas Lifestyle: Hickory Wind Farm – A Luxurious Retreat for Sale
Hickory Wind Farm, an iconic Texas ranch is for sale.
Nestled Between New Braunfels and San Marcos is The Oldest Licensed Bar in Texas
In the small town of Hunter, Texas sits a historical bar older than a century.
Texas Shines: Leading the Pack in Starting Salaries for Nurses!
Texas is a a great place for the nursing industry.