You might remember earlier in the season when Patrick Mahomes dropped an entertaining nugget of personal information and the internet went wild. The ketchup phenomenon went wild for a couple of weeks until it died down.

Until now:

That's right. Patrick Mahomes is now the official face, and bicep, of Hunt's Ketchup.

“I’ve been a fan of ketchup for as long as I can remember, and the thick, rich flavor of Hunt’s ketchup delivers every time,” said Mahomes in an official release from the Ketchup brand. “I’m thrilled to be joining the Hunt’s team.”

Here is what we can expect from Patrick and Hunt's relationship moving forward:

Hunt’s and Patrick have much more to come, so stay tuned, especially to Patrick’s social channels. Will he be putting Hunt’s on mac and cheese and on steaks? You bet. Will he be making a Hunt’s ketchup sandwich – 2 slices of bread, with only Hunt’s ketchup in between? Probably, yes. It’s Patrick’s ketchup world, and we’re all just living in it.

Patrick Mahomes takes on Baker Mayfield in Lubbock, Texas

Texas Tech vs Texas -- 2016